Digital Services
Your website. Your social presence. Your content. I build your digital foundation from scratch so customers can find you and you can focus on the work.
Services
Everything It Takes to Own Your Business
The LLC questions. The taxes. The insurance. The contracts. The website. The banking. Finding customers. That pile is what keeps most skilled tradespeople from going out on their own.
You don't need a degree to sort it out. You need someone who knows the order to do it in. I sit down with you, figure out where your business is and where it needs to go, and then build the infrastructure around you.
How the work is split: I deliver some services myself. Others I map out and hand off to licensed partners who specialize in them. Every service below is labeled, so you know who you're working with.
Where: Working with tradespeople across the US, 100% remote. (Life insurance is for Colorado residents only.)
Done with Evan
These I deliver myself, start to finish.
AI Literacy & Implementation
Find out which AI tools your business actually needs. I set them up and train you to use them. No jargon, just practical tools that save you time.
Insurance
Part Evan, part partners.
Insurance Programs
Life insurance directly through Evan, a licensed life insurance agent in Colorado. Business coverage (general liability, E&O, health, and more) through licensed insurance partners.
Through Trusted Partners
I tell you what you need and in what order, then connect you with a specialist who does the work.
Business Setup: Formation, Banking & Legal
- Business Formation. LLC, corporation, and trust setup. Trademark and copyright registration to protect what's yours.
- Business Banking. Separate your business money from your personal money with the right accounts for your stage.
- Legal Services. Contracts written for the trades, and ongoing legal support.
Do It Yourself
Business & AI Courses
The Learning Membership: self-paced courses on running a trades business and the AI tools that help it grow, plus templates and a monthly group Q&A. Launching soon, from $39/mo.
Pricing
Straight pricing. No surprises.
Most owners work with Evan on a monthly plan. A one-time setup is the on-ramp, and it's 15% off when you start any subscription.
Monthly plans
Ongoing help and learning, month to month.
Learning Membership
from $39/mo
Learn the business side on your schedule.
- Courses built for tradespeople
- Templates and tools
- Monthly group Q&A with Evan
Advisory Retainer
from $450/mo
An advisor in your corner, every month.
- 1:1 check-ins with Evan
- Help with decisions as you grow
- Includes the Learning Membership
Website Care
from $79/mo
Your website, kept running and current.
- Hosting, updates and backups
- Security monitoring
- Small edits each month
One-time setup
15% off any setup when you start a subscription.
Game Plan Session
$197
Your business, mapped out in 90 minutes.
- Short intake form before we meet
- 90-minute video session
- Written Fresh Start Game Plan
- What to do first, what you can DIY, and what needs a pro
Foundation Setup
from $750
Set up right, in the right order.
- Kickoff session: structure, name, goals
- Guided LLC filing or a handoff to a formation partner
- EIN, license and permit lookup for your trade and city
- Bank setup guidance and your money system
- Insurance needs review and partner introductions
- Contract checklist, compliance calendar, 30-day check-in
AI Setup
from $997
Less admin. More work. Fewer late nights.
- Workflow audit: where your hours go
- Tool stack picked for your size
- Booking, reminders, follow-ups and review requests
- Receipt capture and bookkeeping connection
- Recorded training and a one-page "how we run things" guide
Digital Launch
from $1,997
A website and Google profile that bring in calls.
- Domain and professional email (in your name)
- 5-page mobile-friendly website with a quote request form
- Google Business Profile setup and a review link
- Facebook and Instagram business pages
- Training so you can update it yourself
Full Fresh Start
from $2,997
Zero to fully running. One plan. One guide.
- Foundation Setup
- Digital Launch
- AI Setup
Starting prices. State filing fees and partner costs are separate. Final quote after your free call. You pay for Evan's work; partners (formation, banking, legal, and insurance other than Colorado life insurance) bill you directly.
Not sure where to start?
That's what the free call is for.
In 30 minutes we'll look at where your business stands and where you want it to go. Formation, banking, insurance, legal, digital, AI tools, or all of it: we'll find the gaps and map out a clear next step.
Partner services are provided by independent third parties who contract with you directly. Fresh Start Consulting acts as a referral source for those services. Evan Lightner is licensed to sell life insurance in Colorado only. Content is educational, not legal, tax, financial, or insurance advice. Disclosures →