How It Works

Three Steps from Tradesperson to Business Owner

Most tradespeople who want their own business don't fail for lack of talent. They fail because nobody showed them how the business side works, and the overwhelm talked them out of it. Here's the path, one step at a time.


It starts with one conversation

The free 30-minute call

In 30 minutes we'll look at where your business stands and where you want it to go. Whether you need formation, banking, insurance, legal setup, digital presence, AI tools, or all of it, we'll identify the gaps and map out a clear next step.

No pitch. No pressure. Just a straight conversation with someone who has been there.

What to have ready (optional): what you do, whether you've registered a business yet, and the one thing that's stressing you out most.

Evan Lightner walking across sand dunes
  1. Build Your Foundation

    Get set up the right way. Structure, banking, asset protection, and the legal setup that keeps you safe and in control.

    Packages: Game Plan Session ($197), Foundation Setup (from $750)

  2. Launch with Confidence

    Start strong and grow without guessing. Processes, a real online presence, and tools that take admin off your plate.

    Packages: AI Setup (from $997), Digital Launch (from $1,997)

  3. Build Your Legacy

    Scale what works. Keep more of what you earn. Own a business that works for you, that your family is proud of, and that lasts.

    Ongoing: Advisory Retainer (from $450/mo), Website Care (from $79/mo), Learning Membership (from $39/mo)

Who does what

WorkWho handles it
Your roadmap and the order to do things inEvan
Website, social, contentEvan
AI tool setup and trainingEvan
Life insurance (Colorado residents)Evan
Business formation, banking, legalLicensed / specialist partners
Business insurance (liability, E&O, health, etc.)Licensed insurance partners
CoursesSelf-paced

Common questions

Is the call really free?

Yes. Thirty minutes, no cost, no obligation.

Do I need to have a business already?

No. Some people come in before they've filed anything. Others already have a business that feels like it's running them. Both are the right fit.

What trades do you work with?

Plumbers, electricians, contractors, mechanics, HVAC techs, 12-volt installers, and any skilled tradesperson ready to work for themselves.

Do you do everything for me?

No, and that's on purpose. We build the infrastructure around you, and you learn how it works. If you're looking for someone to do it all while you stay stuck, this isn't that.

Who are your partners?

Specialists in business formation, banking, legal, and insurance. We don't list them publicly. You're introduced to a trusted partner on your call, so you know exactly who you're working with before you commit to anything. Some partners pay us a referral fee; it never increases your price, and you're free to use any provider you choose.

Where are you located? Do you work outside Colorado?

I work with tradespeople across the US, 100% remote. Life insurance is available to Colorado residents only.

How much does it cost?

Monthly plans start at $39/mo (Learning Membership), $79/mo (Website Care) and $450/mo (Advisory Retainer). One-time setups start at $197 for a Game Plan Session, and they're 15% off when you start any subscription. These are starting prices; state filing fees and partner costs are separate. You get a final quote after the free call, before any work starts.